M.C.H.G Listening Experience

Jay-Z’s lyrics and dynamic beats visualized


For a first of its kind collaboration with Samsung, Jay-Z, and PMK*BNC, We Are Matik had the opportunity to design the main visual installation for the exclusive listening party of Jay-Z’s “Magna Carta Holy Grail” album release. Attendees included a slew of celebrity guests including none other than Jay-Z himself, Beyonce, Timbaland and more. The installation was situated on the main stage behind the DJ and was made up of 48 panels with projections on each that incorporated lyrics from the album, footage from the commercials, a live feed from the party all synced with the tempo of the music played during the event.