Christmas in Southern California never quite fit the quintessential image of the holidays – it’s sunny beaches instead of snow-covered hills and palm trees instead of white dusted pines. Instead of acting out the holiday spirit in traditional ways with spray snow and ice-skating rinks that hardly stay frozen, We Are Matik gave the people of Santa Ana an experience that they can own. We Are Matik replaced candelabra lights with multiple high-powered projectors mapped on the Spurgeon Building located in the heart of downtown Santa Ana. Colorful and playful projections animated in sync with a soundtrack specially mixed by FREE THE ROBOTS. The building the Spurgeon Building was digitized, wrapped in gift wrap, transformed into Santa’s Workshop, and had its “residents” break out into a musical number, every 15 minutes.