Toilet Paper Launcher

Blurring the digital and physical

In collaboration with SOAP Creative and Disney, We Are Matik had the privilege of playing a critical role in a social media and event marketing initiative promoting the release of the groundbreaking “Disney Infinity” video game where collectible figures and discs allow players to summon characters and more into the game’s digital universe.
In this nature of blurring the digital and physical, We Are Matik accepted the challenge to physically bring to life a gadget from the game that got the most votes through a social media portal and campaign created by SOAP Creative. The winning weapon, the “TP Launcher,” incorporated a 3-D printed body and LEDs with switches for lighting effects, and was capable of shooting a roll of toilet paper up to 150 ft.


Client



Scope



Campaign
D23 Event
Interactive web video experience
Social Media contents

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Behind the Scenes

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