Live Events & Activations
Samsung x Jay-Z Magna Carta Listening Party
A live, immersive visual experience created to debut Jay-Z’s Magna Carta Holy Grail album through real-time lyrics, motion graphics, and projection-mapped visuals.
We partnered with Samsung and Jay-Z to create an immersive visual experience for the debut listening party of Magna Carta Holy Grail in Brooklyn. Designed as a live backdrop behind the DJ, the installation transformed the performance space into a dynamic canvas where music, lyrics, and motion graphics unfolded in real time.
The experience featured animated lyrics, live motion graphics, and reactive visualizations driven by the music, presented across dozens of vertical visual strips.
Using projection mapping and live video feeds, the system functioned as a custom VJ environment, synchronizing audio, visuals, and performance into a cohesive, high-impact moment that amplified the album launch and immersed the audience in the sound and energy of the release.
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