Live Events & Activations

Star Wars Outlaws Interactive Experience

A high-throughput, immersive speeder video experience that put fans inside the world of Star Wars Outlaws at San Diego Comic Con.

Star Wars Outlaws Interactive Experience

We designed and built an interactive video experience for Ubisoft to promote Star Wars Outlaws at San Diego Comic Con. Guests climbed onto a custom-designed speeder positioned in front of a large, immersive LED screen, where animated environments created the illusion of racing through a Star Wars planet. Wind effects and motion cues enhanced the ride, while a 15-second cinematic video clip was captured during each run.

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Captured footage was processed instantly and finished with a branded end card. To maximize throughput for Comic Con–scale crowds, the experience used an on-the-spot QR code system instead of email or phone entry.

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A printed QR code was generated immediately after capture, linking guests to a custom Star Wars–branded microsite on a vanity domain where their video was embedded and available for download.

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The streamlined system allowed guests to move on and off the experience in approximately 30 seconds, enabling high volume participation while maintaining a polished, immersive experience that proved to be a major success on the show floor.

ClientUbisoft
AgencyDorothy Creative
PartnersMEI
Year2023
LocationSan Diego, CA

Scope & Capabilities

Content Delivery SystemsCustom ElectronicsExperience StrategyInstallation & CommissioningInteraction DesignLED & Display SystemsLive Event SupportPhoto & Video CapturePhysical InterfacesPrototypingReal-Time Media ProcessingReal-Time SystemsSoftware DevelopmentSystems IntegrationTechnical ProductionUser Flow Design
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